On top of organizing and visually producing an exhibition, the curator produces many writings related to the exhibition, such as leaflets, catalogues, press release and reviews. The content and style of writing must suit the type and nature of the text, and writing to fit the nature of the text is not as easy as it sounds. Therefore, the writer must always think about the reason and purpose for writing, from the beginning to the end.

Analogy is often drawn between writing and building a house. This is because the process of building ? from making a blue print, building the major framework, then adding the details ? is similar to the order in writing. Just as the balance of the house is sustained by its framework, the text can keep its consistency and logic if it adheres to its original outline.

The writer may have a certain level of freedom in expressing his or her opinion in exhibition reviews where the reader is most likely to be art practitioners. On the other hand, in press release where the reader is most likely the public and journalists, the writer must focus on delivering the exhibition content as objectively as possible rather than expressing his or her own subjective observations.

In writing exhibition review, the curator has to deliver his or her objective opinion and persuade the reader, and a good way of doing this would be to think from the perspective of the reader, point out the major important aspects of the work or exhibition, and satisfy the readers’ curiosity.

The objective of press release is to efficiently deliver objective fact. It must clearly contain the overall concrete facts and contents, and declare the objective of the writing in the introduction of the first paragraph by specifying the exhibition information. The credibility of press release often lies on minute details of the text, so close attention must be paid to unifying exhibition and work titles, and using the official titles in referencing the venue and programs.